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Small Businesses Spend More on Social Than Any Other Media
BIA/Kelsey Survey Finds Social is No.1 in Usage and Spending
Ad Age (Published on September 17, 2014)
Social is No.1 in both reach and spend -- that is a first."
What's happened is that print and outdoor together have switched positions with social in terms of reach and share of spend,"
"Social has been on a tear for about five years now, and it has gotten to the point where it is now the most-used category in terms of reach and it also now commands the largest share of budget of all categories,"
- Steve Marshall, director of research at BIA/Kelsey