June 4, 2013
The Providence Journal combines MPN's HD Video with their local food content
The Providence Journal Company has launched Media Program Network's recipe and food video service on their website; www.providencejournal.com. The Journal's website visitors are now able to get more answers to the daily question, "What’s for dinner?" In addition to the full library of 625 videos, MPN provides over 2,800 text only recipes. Each video is accompanied by a list of ingredients and recipe instructions.
"We are excited to expand upon and enrich our Food content offering for our readers through our new partnership with MPN. The interactive recipe videos and the overall expansive list of text recipes are a great complement to our products" said Deborah Tomilson, Divisional Vice President of audience, business development & digital for The Providence Journal.
As an affiliate, the Journal also has pre-roll and banner advertising that is associated with the content. All of the video pre-roll ads and banners can be managed through MPN's Content Management System (CMS) that is provided to each newspaper affiliate. The newspaper can either upload the banners and videos or link their ad servers directly through the system.
"We are very pleased to partner with The Providence Journal," said Joe Langhan, President of MPN. "They have integrated our video and text content with their own local content to make an extremely robust food site for their readers and website visitors. It is a combination resulting in a full service food and cooking site."
In addition to the library, MPN's service provides several new videos each week and a weekly schedule of live, interactive cooking programs.
About Media Program Network (MPN)
Media Program Network (MPN) is a privately held content syndication company created by former members of the newspaper business and founders of The Food Network and Wine TV. MPN distributes its’ service to qualified newspapers on a barter syndication basis. Newspaper affiliates include The Bangor Daily News in Maine, The Eagle Tribune in Massachusetts and other daily newspapers in New Hampshire, Mississippi, Indiana, California, Oregon and Idaho. For more on MPN, visit www.mediaprogramnetwork.com.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and related websites. A. H. Belo publishes The Dallas Morning News, Texas’ leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various niche publications targeting specific audiences, and its investments include Classified Ventures, owner of Cars.com, and Wanderful Media, owner of Find&Save. A. H. Belo offers digital marketing solutions through 508 Digital and Speakeasy and also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting Alison K. Engel, Senior Vice President/Chief Financial Officer, at 214-977-2248.
March 28, 2013
Media Program Network (MPN) has reached a new milestone with its 600th recipe cooking video.
MPN filmed the original segment at the historic St. Elmo Steakhouse in Indianapolis, IN. The video centered on a signature dish, the Rib-Eye Steak, prepared by Head Chef Jeremy Holmes. This MPN video showcased the best classic steak in the Midwest that everyone should experience.
January 17, 2013
MPN's barter syndication service allows newspapers to sell local pre-roll video ads in addition to the local banner inventory.
Newspaper affiliates of Media Program Network (MPN) Food/Lifestyle video and content services are now able to sell local pre-roll video ads. Along with the other advertising available to affiliates, newspapers keep 100% of the revenue they sell. They also pay nothing for the service, which is distributed through a barter syndication arrangement.
December 18, 2012
Barter service allows newspapers to brand videos and sell their own local advertising around the content.
Local and community newspapers are now able to offer 600 original cooking, wine and food videos; 3,000 recipes; and related content for both their websites and the print edition of the paper. The material is made available by Media Program Network (MPN), a content syndication company created for the distribution of lifestyle video content to newspaper publishers. In addition to the existing library, MPN produces a minimum of three new videos each week.
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